"Ryanair needs to change from being a cost-aggressive, confrontational airline into being a more corporately, caring, sharing company".
Guess who said it? MOL himself, some four years ago.
What else did he say? "I'm very good at running an airline which has very low costs, is very punctual and delivers what it says on the tin, but I don't have the skill set to make us warm and loved."
There is at least one good reason to implement the face-lifting procedure even from MOL's point of view. Less pax flying, the unit costs growing. Why not try?