There's nothing in there that says he was working on behalf of, or representing, BA in his charity work. Sure he may have roped in some crew to volunteer over Easter, but they were volunteers just like him and didn't represent any sort of official BA charity presence. There's a lot of people on this thread trying to claim that this was some sort of BA sanctioned or sponsored charity activity. It wasn't. It was simply an individual doing his own thing and occasionally getting a few volunteers along from his crew for some legitimate charity work.
Right and Press Association just randomly turn up at orphanages just in case a wandering flight crew happen by ??