Monarch I've thought of before - I can't quite see that one either as its out of their remit, that said they have been diversifying a bit lately into some more city type destinations, also there is a proven low fares market BHX-NOC, bmibaby and in particular mytravellite had much higher PAX numbers than EIR. FR at EMA is the issue really, I think B'ham based Irish would much rather fly from BHX but price dictates otherwise.