Originally Posted by
LGS6753
Not everything is rosy, though....
"In recent weeks we have noticed a perceptible dip in forward fares and yields into September, October and November "
Organizing a couple of group trips I've been forced to keep an eye on price trends over some weeks (and tolerate the captcha annoyance, never mind). Hence, I was able to notice some unfortunate efforts to rise the price level. To my mind, some three months in advance the fares on many routes used to be simply too high, many pax could have decided to buy elsewhere. Thereafter, maybe two month before the flight day, fares do drop significantly... too late for many old customers who got used to act "the sooner the better". Making the impact on yields?
On the other hand, flights from some small airports, where the locals cannot afford to pay more marketing support, are performing brilliantly with almost 100% LF and without any need to lower fares. Look at Lappeenranta, for example: full loads, high fares, yet the routes development stalled. Time to re-think some principles?