Pulling out of DUB-EDI is understandable. EI had no chance of competing succesfully with GO and Ryanair. I priced a day trip this week for a busines meeting and the differences were huge:-
EI - £281 inc tax
GO - £20 inc tax
FR - £30 inc tax
Not easy to guess which one I chose!
Granted the fares being charged by GO and FR and unsustainable in the longterm but at the moment they make life easier for me. Due to cost constraints we have to get approval for all flights but these fall within our "self-approval" limits.