Even Ryanair's own website acknowledges that they copied the Southwest business model.
Except they forgot to copy an extremely important part: the culture.
Spot on, because I have heard that working for Southwest is a sought after job in the US.
So their management have proven you can be low-cost, safe and facilitate a happy and productive workforce.
The biggest disappointment for Ryanair shareholders must be that if MOL actually treated the workforce better they would probably make more money.
A happy workforce is a good workforce!