bmi regional
There are nine trip reports for bmi regional across its network this year on a well-known trip report website with eight of them giving marks of 10 out of 10 and the ninth 9 out of 10, which is quite an accolade. A recurrent theme is the excellence of the onboard service.
You are right of course to mention the absolute importance of the yield. Nevertheless, the fact that passenger numbers continue to build is an encouraging sign.
Helvetic too had its best BRS month in July on the ZRH service with 1944 passengers giving an average load of 54. This was up 97% on July 2012 although this summer there are four weekly rotations compared with three last summer.
I've noticed a lot of advertising recently for Helvetic on some Airport Flyer buses, some airport car park buses and on some First city buses around Bristol. bmi regional has enjoyed similar publicity with some Bristol taxis bearing prominent bmi regional adverts too, not to mention a big banner on the second roundabout along the airport approach road.
The Flybe-operated Brussels Airlines BRS-BRU is also having a better year than in 2012 with passenger numbers up around 18% in the first seven months of 2013 compared with the same period last year. I wonder how many of these transfer to the SN network at BRU.