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Old 14th Aug 2013, 18:19
  #498 (permalink)  
Join Date: Jul 2003
Location: Under the flight path
Posts: 2,119
Using jet equipment will make the appearance of a competitor less likely. It's classic marketing - build barriers to entry for competitors. A new competitor would need (Expensive and in-demand) LGW slots, jet equipment and market recognition. As long as AUR don't get too grredy, they could make a big financial success of the route.
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