Adding to the facts presented, Nick's own claim is that his business is five years old but as far as I understand, a sole-trader does not need to publish his accounts (publicly) - he only needs to submit a tax-return.
He wouldn't need to publish accounts if not a "limited company".
My research indicates that despite the airs and graces he puts on, Nick's "company" is really just him and his wife operating from a one bedroom flat in Dunstable and (by his own admission), outsourcing his "staff".
To put it bluntly, it appears that this "business" doesn't even rate up there with the hoards of drop-shipping muppets on eBay.
At least on eBay, one can rely on the fact that negative feedback is rarely removed and when a customer seeks resolution, he doesn't generally have to spend months spitting into the wind and banging his head against a wall or making public posts exposing the inherent disregard for customer service and contractual obligation.
Paul..