Name change
In marketing terms alone, this is a very poor decision. The rebranding of the Eurocopter marque worldwide has been very successful over the past decade with the UK and Japan both becoming Eurocopter facilities after having their own identities for example.
Airbus Helicopter is not only a misnomer, it doesn't have an identity or heritage. The lineage has just stopped and it will take a very long time I suggest before anyone in the helo industry will stop using Eurocopter, either specifically with reference to a helicopter type or as a general nod to any type from the Alouette stable all the way to the EC175, or is that AH175?