Frustration in extremis!
As you know he is involved in this difficult to achieve plan to reduce helicopter accidents.... and it is simply not working out too well.
You could take it as a tirade against those [US] pilots who constantly put their head on the block by flying when everyone in their right mind would put down in a field or simply never get in the cockpit in the first place. It is not all US pilots of course - there are others who fly regardless - but that area is closer to home for him.
He writes articles to the industry regularly and I would assess that this example is his first where there are signs of sheer frustration - or perhaps even anger.
