Marketing is not just for existing and potential customers. It is also used to stick two fingers up to the rest of the industry and to make employees feel better about the organization they work for. It can and is used as a form of indoctrination.
BA is an aspirational brand, for customers and employees. It’s excellent marketing paid from a huge marketing budget. Once one looks deeper I'm sure that it will become apparent that large organisations are usually as disorganized and incompetent as smaller organisations, they just cover it up better.
I’m with those who do not understand the BA or nothing brigade, but it’s up to them. It just seems a strange attitude to dismiss so much that is positive and worthwhile.
regards
edited for typos and rambling
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Half man, Half jalfrezi.
[This message has been edited by Blindside (edited 15 May 2001).]