We'll all have to learn to travel with just a toothbrush in our pockets and buy everything else when we get there.
False economy ? Probably cheaper to fly with another airline if you need to take a bag.
Given that Ryanair has increased the sector of flights for sunny holidays (Canary Islands, Greece, Mainland Spain etc) targeting people who go away for weeks as opposed of weekends I think they will shoot themselves in the foot when charging £70 for a bag in hold for a return flight in the summer.
A family going away for two weeks will not travel with hand luggage only.
And £70 will make the Ryanair ticket more expensive than the competitors. This summer was the first summer for a long time that I flew Vueling instead of FR....