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Old 31st Jul 2013, 06:51
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Originally Posted by Laarbruch72
That's a perfectly good phrase that has been in RAF speak for at least a decade and in industry for far longer,
I never suggested it was a new phrase but your post proves the point in industry for far longer


It is a phrase taken up from trade. If you Google appetite almost all definitions are in the context 'appetite for'. Then the definitions all include the word desire. The Desire for food, the Desire for Power, the [I]Desire for Risk.

Really, you desire for risk?

My point is that it is a perfectly defined word used, and abused, out of context as much business speak is.
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