And then of course the real reason -"hold" can be mistaken for "roll"
I thought the reason for the change was that virtually all countries use "hold" (in a ground manoeuvring context) to mean "do not enter the runway"? It's an important enough instruction that it should not have any other uses in a similar context, just as "take off" is replaced with "departure" in all R/T except the actual delivery of the take off clearance.