Ian, the failure mode was different. In one, an approach was never stable, and it was realized (too late) that they need to Go Around. High ROD, nose high. Calling that
a landing seems to me a mistake.
In this one, an approach came a cropper in the flare.
Whether or not it was stable up to that point we'll need to find out from the NTSB. If it wasn't stable, then the two events are at least similar in root cause. This one, as SpeedofSound points out, looks to have been a landing ~ a poor one, but a landing nonetheless.
If the 737 was on a stable approach, then the two occasions don't compare very well -- though one does wonder, if the approach was stable up to the flare, why things went pearshaped in the flare.
Hopefully NTSB has some info on that.
The rate of info spread, given that it wasn't quite as horrific an impact with the ground as 214, is understandably less pressing.