Presuming you mean the 'very exciting announcement' due next week. Not entirely sure what it is.
The picture they keep putting up relates to the new internal magazine 'Voyage'. However, I'm not sure a new magazine constitutes a 'very exciting announcement'. Also, the Facebook page has said they 'may' be able to announce it next week, which is strange in itself if it is indeed only a magazine.
Any comments left on the Facebook page rumouring that it may be a Norwegian base for next summer keep getting hastily deleted.
On a side note, loads on the Copenhagen route have vastly improved as of late. I believe the outbound leg today was full, not bad considering the football season is yet to start. Good news.