Minoan
Not convinced if adding capacity on two of the busiest city pairs (LON-DUB and LON-EDI) was such a good idea bearing in mind that DUB and EDI are already linked to most "London" airports (including LHR, the nearest to OXF) by various different carriers.
If trying to attract business from beyond the immediate Oxford area, should they have looked at destinations not available from LHR such as INV, JER, LPL, NQY, etc. and/or destinations that can be awkward rail or road journeys, like NWI?
Either way, new startups need to be promoted and heavily adverised, that much, at least, should be obvious.
Last edited by Fairdealfrank; 19th Jul 2013 at 17:40.