The quick answer? Don't send a cv, deliver it personally.
Dress smartly (no earrings), even have the car you arrive in cleaned.
Everybody in the company is on the interview panel (see comments about receptionist above). One company in Calgary I knew used to have everyone in the company vote on new hires.
If offered a check ride, help to push the machine back in the hangar afterwards, or at least offer. You would be surprised how many people leave that out.
Donuts go down well.
Phil