Yes indeed, any rapidly expanding airline needs lefthand seat experience, and IF they cannot get it from the inside, the outside is the viable answer.
Does it result in 'hurt feelings'?...Yes absolutely, and if those so 'hurt' don't like the picture, they are free to move elsewhere....plenty to take their place.
It has always been thus, and ain't likely to change anytime soon...
OTOH, always a smart move on managements part to throw 'em a bone from time to time.