No signs of arrogance at BA, Hand Solo? Are you looking at the same airline as I am? They're so arrogant they continue to make elementary mistakes regarding the running of their business on a daily basis. Why, because they refuse to listen to people both inside and outside the company who maybe have an alternative strategy which should be considered. Let's look at some recent examples of the lack of long term strategic thinking:
1. Let's start a low-fare airline. Let's sell our low fare airline.
2. Let's start a German domestic airline. Let's sell our German airline.
3. Let's expand at Gatwick. Let's contract the LGW operation. Let's build a hub at Gatwick. Let's de-hub Gatwick.
4. We need big aircraft so that we can develop the LHR hub and benefit from all the opportunities for connecting traffic. We need smaller aircraft because we don't want all the connecting traffic ... the yield is too low,
5. Let's have ethnic tail-fins. Let's not have ethnic tail-fins.
6. Franchising for short-haul is the way to go. No, we'll buy the franchise carriers. Next, close down many of the routes.
My son could have done a better job planning BA's strategy with the benefit of A Level Business Studies. It's laughable. Incompetency at an alarming level.