The GWI reference is interesting
When that happened, Survival Aids (of Morland, Cumbria) got a massive UOR to supply desert clothing to replace what in many cases was preserved WWII kit!
Of course, they never got paid by the MOD so went bust......thats why the shops at Euston and Colchester suddenly closed, stopping you getting the bespoke combat gear.
But....the really strange thing is, that clothing was only ordered at the very last minute when someone realised how crap the stored clothing was. Yet Angus Fire Armour (of High Bentham) got MOD orders for fuel and water hoses for desert use for a major war three years before GWI kicked off.....one suspects a lack of information supply in planning
Of course Angus never got paid either, meaning they had to sell out to Kidde of the USA after the war ended