IMO, anything with Herbert's name attached to it is going to be avoided like the plague. No?
If it brings shame to CX's name, then I'm in agreement, as they're sensitive to how the Media portrays them.
If it saves them $$$ then I'm inclined to say that they'll use Herbert's ideologies and claim the fame for themselves (middle management that is).
....it's what I have observed over the years since I joined