And reducing the T's & C's of their hard working crews year on year; oh, and increasing their various add-onns year on year. Good game if you can get away with it.
It is still the case that full service carriers can often be cheaper like for like than LoCo's. It just takes a little searching and not assuming that LoCo's are always the cheapest bottom line. I'm including travel to airport, car parking, baggage, sports equipment, credit card and checkin charges, time of day, etc. Often I compare my local legacy carrier and the LoCo options. For a more social time, in a more comfortable seat with a free bar I might pay less or only a few euros more. I wonder how many people, those who have a real choice and do not live near a regional airfield, trouble to check. Advertised price is still not the final price you will pay from the time you leave your house to return to said dwelling.