motivated staff who genuinely care about people and by extension the company
I always have a good laugh when someone trots out this nonsense. You must not have been around when these "motivated staff" were walking off the job and leaving thousands of their customers stranded, or when EI were forced to hire in aircraft from FR and others to keep a threadbare schedule going plus all the times when their threats of strike right up to the day left more thousands of their "cared-about" people under severe stress. Get real.