There is only any real positive
PR value from this if the increased capacity is seen to help improve the chances/quality of life for a greater number of people who are in need to trauma help, which is subsequently provided by the services added capacity. If this is that case there is
PR value, and there is true added value also. If this doesn't happen there wont be any
PR value, and I would have thought it might well be dropped - "We can operate 24hrs at an increased cost, but we weren't needed" probably wouldn't be much in the way of positive
PR. Let them try it, and see what outcome it has, we'll be better positioned to review the effectiveness after a year or so, and the additional costs to those charities of trialling the system will have totalled less than a single top footballer get paid in a year.
ha the old footballer wages analogy.... come on thats a total irrelevance.
When I say
PR I mean the ability to make a story, such as "We are the first in the UK to offer night operations, saving lifes across the region,etc,etc.." thus making headlines, local news item etc. Allowing people to rattle the can and stiring people to dig a little deeper, because after all you guys saving lives 24hours a day..
That fact its un-thought out and might add little value is a year down the road and actually who would know anyway!!
Look its cynical but actually when you look at that data there is a lot to be cynical about and the fact that there is little colour around the risk/reward of 24hour operations kind of suggests it in particular is a noble cause that is being done on a more suck it and see basis..