Its taken BA a long time but finally they are competing with the LO cost airlines and winning back business.
Their route structure is vastly superior coupled with the number of services they operate, the days of the LO costs having it all their own way are over and as long as BA manages to keep its overheads down it will survive and prosper.
It is cash rich at the present time to the tune of almost 2 billion pounds in order to survive any short term effects of any Gulf war. What plans if any have the likes of Easy and co made for such an eventuality.