You are correct, of course. In this instance I'm concentrating less on the ills of capitalism than the ways of improving the industry we're in. FR have gained at our loss in recent years (as have other surviving carriers) as a steady stream of failed airlines has provided cheap and desperate labour (a safety issue?).
If and when the Market softens, the only people who would go there might be those who couldn't go anywhere else (safety? I dunno, what do you reckon?).
Unless...the Ts&Cs improve.
And that's where we came in, I think.