I think the Virgin re-branding and move into the business market has been a 'bold' move that will take years become established before we see the true fall of the cards with regard to market share etc...
I suspect that Singapore Airlines is laughing all the way to the bank at managing to offload a controlling share in what is a bit of a dog in Tiger. It will be interesting to see if Virgin has any better success in establishing Tiger as a realistic low cost operation in Australia. This also may take years to see how it is going to pan out and will no doubt effect the profitability of the entire Virgin group in Australia for the foreseeable future.
Borgetti made a very bold move in virtually showing Qantas the two finger salute, it will be interesting to look back in 10 years time to see if that was a good strategy.
Last edited by Ollie Onion; 17th May 2013 at 05:30.