Phileas, I doubt anyone from the Midlands, much of the Home Counties, or indeed vast chunks of London would use this service to NQY but here in Essex there are rather a lot of us living 45 minutes or less from the check in desk at Southend and this service, at a mere 3x weekly, is of great benefit. We couldn't give a monkeys that the airport has London in its name. Though now I mention London, along with us Essex residents are a whole host more living throughout Havering, Barking, Dagenham who have an easy drive and rather a few from more central areas such as Canary Wharf, Shoreditch and other affluent/trendy locations for whom the airport is an easy train journey.