Hi Genghis,
I actually think that this is a good initiative.
For better or for worse they are one of the voices for general aviation. The bigger they are (in member numbers) the more weight it carries.
In these difficult times for aviation in general and GA in particular it has to be good to try and recruit amongst future PPLs.
The same lassitude which stops people from subbing to any of our representing bodies may well stop them from unsubbing once they have been signed up as SPL.
I know it looks a bit like, by hook or crook but in love and war all is fair play!
FD
BGA, PFA and AOPA