Sunny:
Whats the date on the image? Can a copy be submitted to the Senate Committee? One picture is worth a Thousand words.
Very hard to track…hmm guess its been ‘shelf-wared’ in the FF ‘shelf ware’ chronicles!
However we can possibly track where it fell, chronologically speaking, in the years 2002-2003..
Take a look at this RRP Update newsletter on page 30 you see an advertisement headed…. “Are you being heard?”
http://www.casa.gov.au/newrules/news...d/ne0205rp.pdf
The advertisement page layout and graphics were first used by FF in the middle part of 2002. The wording of the advertisement seems also to run along in a similar sentiment to Kharon’s image.
So best bet Sunny would be late 2002 or early 2003 for the ‘Shape your industry’ advertisement and I would hazard a guess that Bill McIntyre commissioned the writing of it.
In the history of the Regulatory Reform Program (and what a infamous history it is!!) 2003 was somewhat of a break through year, here’s an example that is context of the above newsletter:
Code:
CASA Media Release - Thursday 16 January, 2003
Key conference on new aviation rules
Full details of a major conference focusing on the development of new aviation safety rules have been released by the Civil Aviation Safety Authority.
CASA is holding a three-day conference in Sydney in March to examine proposed new rules covering flight crew licensing, operations and training.
The conference gives people in the aviation industry a special chance to take part in the detailed development of the new rules.
Feedback from the conference will play a key role in the final drafting of proposed regulations.
CASA is inviting aircraft operators, chief pilots, flying instructors, testing officers, pilots and flight engineers to attend the conference.
The conference features four half-day workshops where specific parts of the new rules will be looked at closely.
These workshops will give people in the aviation industry a unique opportunity to learn about the proposed regulations and provide feedback directly to the CASA staff working on regulatory reform.
Workshops will cover: - Flight crew licensing – Part 61
- Air transport, small aeroplanes – Part 121B
- General operating and flight rules – Part 91
- Flight training – Part 141
- Flight crew training and checking – Part 142
- Rotorcraft, aerial agriculture and aerial work – Parts 133, 136, 137
Opening and closing plenary sessions will summarise the discussions and present a complete picture of the status and next stages of regulatory reform.
CASA’s executive manager Standards, Bill McIntyre, says the conference is a must for people in all sectors of the aviation industry.
“ The issues are critical to people in both general aviation and for those working for the large operators,” Mr McIntyre says.
“ CASA needs the ideas, comments and criticisms of a broad cross-section of the aviation industry so we get the best possible outcomes from regulatory reform.”
The conference is being held 3-5 March at the Sydney Convention Centre. Full details at www.casa.gov.au/seminars/
Unfortunately most of the break throughs of 2002-2003 were to be thwarted in the Byron years….two steps forward…three steps back…etc..etc coming up to a quarter of a century and over 300million…tick tock! 
For a more comprehensive summary of the RRP Phelan's article 'To hell with the rules' is worth a read, although it's probably a 2 coldies Sundy Arvo read 
:To hell with the rules | Pro Aviation