Many moons ago, when I had the 'cheek' to criticise this routes on grounds of financial insanity, I was generally spat upon as being someone who clearly despised Welsh aviation. It seems as time goes by, I can start to wear my 'told you so' t-shirt....
In answer to you, bad bear - yes, it is the same mob who have just bought the airport. And in terms of subsidy, it works out much cheaper to hire each passenger a chauffeur driven S Class Mercedes.
TA