A fair critique of what Cathay has become, but was it really fair to name the ISM, smacks of shooting the messenger...?
BA has come on leaps and bounds, and are head and shoulders above CX. Recently flew LHR-HKG-LHR on BA - out on 777ER, back B744. Awesome IFE on the ER, excellent in-flight service, and considerably cheaper than CX.
When the BA A380 goes on the LHR-HKG route - it will be a game changer - those shabby old CX 400's will look rather quaint in comparison.