BC,
I totally agree. If the percentage of the time the LHR services are full is as much as it appears to me there must be more money to be made on fares.
The multiple 777 services per day are counter-productive as they have the a/c changed at short notice from ones with F to ones without F but more J.
This alienates both F & J pax so the fact that we are still full says that we aren't charging enough.
It also makes the case for an a/c like the -8i with guaranteed F class cabin.
Wouldn't do staff travel any harm either