Ticket Prices
Whilst I agree with many in the debate that it's about yield, not LF, it leads to another paradox.
Other than during the low seasons, most flights I operate are at 95%+ LF, and yet we still hear them crying poor. So, charge more for the tickets!!!!
I know that sounds simplistic, but dropping the LF to 85 - 90%, but with a slightly higher price would undoubtedly return more yield. The comment about them having people in the office with computers working all this out is no doubt true, but are they doing a good job??
The ultimate step on this path is pay cuts & employee concessions because times are tough. Don't blame me, blame the person who set the price too low.
Someone (I think it was NC) one time posted some here calculations here that if we had charged an extra US$10 per seat network wide, what the difference would be. Think about that, that's just under HK$80. We might lose a few price sensitive passengers, but I couldn't imagine the total yield would be less.