I know a paid for app means revenue, but I'm puzzled why if Ryanair spent money to build an app as a sales channel, they are so keen on people using the website rather than the app. Anyone know the marketing dept's thinking on this ?
Depends on what you see both of them for...........
I guess having an app designed for people who wish to book flights is one thing
But you may regard the website as not just being about booking flights but doing the whole package including Accom / Car Hire / Parking etc etc
It will be interesting on the stats for those who booked flights on app v website at the end of the year to see if it really is a sales channel or a fad.