Was playing with Easyjet app (thinking it's quite good) and looking through the Android store. Noticdd that while the Easyjet app get lots of good reviews, the Ryanair app has only a few reviews, predominantly bad. The cause is likely down to the Easyjet app being both free and well designed while the other app is paid for and receives criticism for its design. BA and KLM also manage to produce a polished app.
I know a paid for app means revenue, but I'm puzzled why if Ryanair spent money to build an app as a sales channel, they are so keen on people using the website rather than the app. Anyone know the marketing dept's thinking on this ?