The word spin comes to mind after hearing the show.
Very Very True...
The problem the press department stupidly didn't realise or under-estimated was they were broadcasting to Herts, Beds and Bucks, which contains probably the airports most frequent and loyalist users of the airport and are fully aware of how the existing Drop Off Zone works and that parking at the Mid-Stay Car Park isn;t as straight forward as the airport claimed.
Especially when travelling with a family or lots of luggage!
If the marketing department had broadcast to an area not familiar with the airport, then listeners would probably have bought what they said.