syseng68k
How could Boeing, with such a long history of technical excellence and doing it right get it so very wrong ?
Many possible answer are in this thread, you can read about
:
- the new CEO and his performance at previous companies.
- the CEO's preference to talk to office types not engineers
- moving the HQ 2,000 miles away from the engineers
- introducing a radical change of development strategy - with their newest and most complex aircraft with a multitude of new technologies. Rather than keep that at home with the expertise and move a lower risk project into the outsourcing world
- Their regulators probably believed that Boeing knew what it was doing.
- Bear in mind that companies (and Boards of Mgmt) that have been doing extremely well for some decades always presume that they know what they are doing and that - since it's gone well for 20 years, they must be very clever. So they can't make mistakes, can they?
What has happened to Boeing is text book for long established and succesful companies and many examples exist. One small and insignificant one was 'New Coke'.
Boeing are just more than lucky that no one has died, thus far.