It will be this arvo, I am working on it now.
Very simple reason: 3.0 has a whole new website and subscriber database to go with it. This migration has been well tested with our dozens of beta testers and has gone well. However, there is always a risk.
3.0 was approved by Apple late Wednesday morning. With all of us leaving for NATFLY on Thursday (where it turned out we had no usable internet at all HJ, thanks Telstra!) it was deemed a risk too high to release before, being unable to provide proper support.
I am sure you'll understand!