I remember Hodgkinson in his report recommended that the RAF News be distributed free as part of the corporate communications strategy (before someone had invented corporate communications). Not that long after there was a big push to get us to subscribe to the extent of stopping the Messes buying just a couple of copies.
Then more recently still, Coningsby with a Service population of over 2,000 took just 20 copies. The CRO got at least 2!