I refuse to buy into the discussion that the celebration of Jesus' resurrection on Easter Sunday will also mark the 'resurrection' of the Qantas international business and brand.
Nah Keg, you're missing the much bigger picture.
Alan chose to commence the tie-up on Easter Sunday for the greater world good. Given the Emirates airline and region is culturally associated with the Muslim faith (as demonstrated by the hysterical proclamations about the dangers of even transitting Dubai), Alan will soon be declaring that it was very important that the initial flights commence on such a Holy day in the Christian faith as a pre-cursor to World Peace!!
