PPRuNe Forums - View Single Post - Spot the difference between legacy and LoCo
Old 27th March 2013 | 09:34
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PAXboy
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An article in The Economist argues that legacy airlines have not benefited by adopting LoCo's policies.
And they could not be expected to benefit!

Firstly, all the legacies that tried it as a separate line 'GO' etc. failed because they had the wrong mindset.

Secondly, all the legacies that try LoCo style short haul are going to have difficulty because they still have not slimmed down the main structure of people and buildings enough. i.e. they have the wrong mindset.

I do have sympathy for the legacies and can see why such good carriers as BMI/BD closed as they could not hope to survive in that market. More will close/merge in the next five years.

The legacies cannot hope to win for as long as we have the recession (another five years) but even then people will still want to fly for less money and will put up with discomfort. To many (most?) it's just a bus.
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