PPRuNe Forums - View Single Post - Spot the difference between legacy and LoCo
Old 26th March 2013 | 23:37
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racedo
 
Joined: Nov 2008
Posts: 287
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From: Exit stage right.
then they might have put more pressure on BA short haul.
BA shorthaul is effectively LHR shorthaul as BA have pretty much given up elsewhere.

Difference between legacy and LoCo is the mindset of being willing to try new things and new ways of both doing business and attracting passengers.

Legacy now copying but snobbishly trying to tart it up to look different because it would mean admitting they were way behind the market.

BA went from being a leader to being a follower either by Lowcos or by Emirates / Etihad etc.

I remember a senior BA director claiming 10-12 plusyears ago that BA didn't need LoCo as its passengers didn't travel that way and never would......
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