.. it's a good article, by a smart reporter (I know him personally, as it happens)
If he's that smart, why not lead by example and not spout out the usual "terror at 30,000ft", "panic mode","hardened flyers grasped armrests", "We hit the ground, expertly – swayed, swerved and halted.". Almost straight out of the Lazy Journalist's Plane Story Generator tool you can find on the internet.
Whenever I see an aviation article in the newspaper, I skip it.... whenever they cover aviation on TV, I change the channel.....
The only good aviation journalists are those who work for the 100% aviation specific publications (Flight International and the like)....other than them, the column writers, "special correspondents" and the rest of the journos are out there only to write stories that get the short-term reader/viewer figures up.