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Old 18th Mar 2013, 06:48
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C441
 
Join Date: Aug 2005
Location: Brisbane
Posts: 359
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Congratulations Ben Sandilands, at last a Journo that puts an airline event into perspective, instead of creating a complete beat up like most of these so called aviation experts that write for tabloid outfits do.
Agree entirely however mainstream editors, no matter how much expertise their aviation journalist may claim to have, are looking for only one thing in an article; will it sell more papers? Friends in other industries tell me that reporting in their field is often inaccurate or incomplete although their industries don't have the same scope for sensationalism - except maybe in criminal matters.

Interestingly, Simon Hickey the Qantas International CEO mentioned to us that a News Limited executive told him that whenever Qantas appears on the front page, no matter the reason, sales increase by 10%. Now all Simon has to do is figure out how he can generate a 10% sales increase so easily.

Last edited by C441; 18th Mar 2013 at 07:21.
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