As baby opened a base in Wales, I would imagine both the airline and the airport operator are rather well known to each other.
Next base has to be EGHH as it part of the EGCC airport group (with EGNJ to follow?), but half its catchment area is in the sea. Harp's obviously thought that the Buzz base was a non starter post acquisition!
If you want to seriously fill your planes on a daily basis you must be near a large conurbation.