I can remember one magazine advert that showed the cockpit of a fast-jet with a name on the edge of the canopy, and the strap-line saying something about having your name painted on your office door.
There was a spoof advert portraying a steely-eyed pilot in a Hunter with all the usual blurb about short-service commissions etc. Someone had added a think bubble over the pilot's head "But I only wanted to be a cook".