Brand awareness is ever increasing, and a large amount of advertising has taken place, both this year and last year. The ticket barriers at both Swansea and Cardiff Central stations are plastered in the Vueling 'Escape the rain' campaign, along with advertising on buses throughout south wales, and indeed at the millenium stadium during the autumn internationals and this years Six Nations.
Also, a Visit Wales campaign has been launched recently in Catalonia to help boost the BCN route, along with a TV advert which is to be shown in Catalan.
In all fairness the hard work put in by the airport (CWL) and the airline (VY) looks to have hopefully paid off !